rzko.rf is the official website of the Rostov Boiler Equipment Plant (RZKO), a modern manufacturing facility operating at the intersection of cutting-edge scientific research, foreign technologies, and Russian manufacturing.
The website's key objectives were as follows:
1. Create a user-friendly corporate website with a clear and intuitive structure to allow users to quickly find the information they need about the plant and its products.
2. Visually demonstrate the entire production cycle by highlighting the company's expertise, technological equipment, and the stages of equipment creation.
3. Provide technical documentation online by ensuring easy access to drawings, diagrams, data sheets, and certificates for designers and installers.
4. Create interactive selection tools by developing calculators and filters to help customers independently calculate parameters and select the optimal equipment for their needs.
To achieve these objectives, a multifunctional online catalog was developed, combining sales and engineering tools:
· Interactive 3D visualization – each equipment sample can be viewed in detail from all angles, which is especially important when remotely examining the product without a physical sample.
· Built-in selection calculators – allow you to accurately calculate power, performance, and other technical parameters based on user-entered conditions (area, heat loss, fuel type, etc.), reducing the risk of errors and speeding up the preparation of commercial proposals.
· Unified technical documentation database – all drawings and manuals are organized by model and available for download without registration, simplifying the work of design departments.
· Filtering and search – the catalog is built on WooCommerce with flexible filters by characteristics, allowing you to quickly filter out unsuitable options.
· Responsive design—the website is equally user-friendly on desktop computers in the office and on tablets or phones at the construction site.
The RZKO website successfully addresses the needs of an industrial online presence: it not only informs about the company but also actively engages users through visualizations and calculations, shortening the path from product discovery to requesting a commercial proposal. This is an example of the effective use of digital technologies in the B2B segment of mechanical engineering.
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3D modeling, WordPress, Woocommerce
