The website has the following key objectives:
- Provide a convenient process for ordering finishing materials for both wholesale clients (construction companies, designers) and private customers.
- Show potential partners the company's scale, geographic presence, and portfolio of completed projects.
- Provide designers and architects with access to up-to-date technical data, BIM models, and certificates to simplify the planning stage.
- Provide clear navigation, quick product searches, and easy communication with managers.
To achieve these objectives, the website utilizes the following integrated solutions:
· Functional platform — the combination of WordPress and WooCommerce provides flexible catalog management (thousands of products), fast feature loading, and integration with external accounting systems.
· Storefront structure — products are categorized and branded, with a "Request a Quote" button added for each item (as pricing depends on volume), lowering the barrier to entry for commercial inquiries and enabling contact collection.
· SEO and visibility — meta tags, Open Graph, and microdata have been configured; Yandex.Metrica tracks the sales funnel, allowing for targeted advertising campaigns.
· Content for professionals — a dedicated section with BIM models and technical sheets addresses the digital data needs of architects and designers. · Adaptability and speed – responsive design, caching, and lazy loading ensure fast loading even on mobile devices, reducing bounce rates.
As a result, the website simultaneously functions as an effective sales tool and image platform, fully meeting business objectives.
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Wordpress, Woocommerce
